As a freelancer, working on real-life projects is a very important- this takes effort and a very unique skill set to get good at. Freelancing is a skill that requires both halves of your brain to work in harmony!
Let's get to the question we posed in the topic- in the increasingly competitive freelance space in 2021, how do you stand out, and get your dream job? For one, your resume has to showcase just how good you are in real-life scenarios - and showing them that you have worked for a real client/business and had a tangible impact, is one of the best ways to show real-life experience.
One way to put freelance on your resume is to add it under work experience, and then you could ask your client to give you a testimonial and add that in too.
However, be clear to mention that this was a freelance gig and if asked about it then you can take the liberty to talk about your soft skills when it came to finding a client, how you communicated with them, the process of the freelance project and finally, the outcome.
The other way of leveraging your freelance project as a designer is this- you can add in your freelance work even into your portfolios. In a market where most portfolios are filled with hypothetical projects on self-assigned briefs, putting a freelance gig onto your portfolio makes you stand out. It talks about how you dealt with designing to solve a problem, or how your designing helped a client meet their business goals.
We asked Abhinav Chhikara, Founder of 10kdesigners about this and he says
"Add it to your resume like you would a full-time role, but include a tag that says Freelance and the duration for which you did it.
And as for the write-up, don’t just say what you did but talk about the impact you had in the client’s business through design. Speak the language of business, not in technical design terminology. Very common mistake.
Eg. Designed a landing page that helped improve conversions by n% and helped increase sign-ups Anti eg. used wireframing, user interviews, heuristic analysis to identify pain points and solve user problems and goals
Be specific, not vague
Be objective, not just subjective
Tell the story of what it was, what you did and what it became. Not just the “professional resume speak.”
This shows you how powerful having a freelance gig on your portfolio or CV will be. So start today and stand out for other designer's portfolios and other designer's CVs.